B.I is a South Korean singer-songwriter and music producer signed to his own label "131 Label". Since the release of his first solo album in 2021, B.I has been causing a stir in the music industry with various achievements on a global scale. "Illa Illa" of his debut album "Waterfall" was the first music video by a K-pop solo male artist to reach 10 million views on YouTube within of 24 hours of its release. Time Magazine named it one of the best K-pop albums of the year. B.I is the first Asian and K-pop artist to appear on the GLOBAL SPIN series of Grammy.com.
B.I has always had a clear vision of of the impact he wants to make with his music, which includes expanding the boundaries of Korean musicians of of the K-pop category to a more global level. By collaborating with leading industry professionals whose mission is to spread Korean music globally while preserving its authentic identity, B.I hopes to bring the world together with his music. A talented producer, he has produced sensational hits such as "My Type," "Love Scenario," and "Goodbye Road" during his time at iKON, which have garnered over 400 million streams on Spotify.
He has worked with award-winning producers such as Stereotypes and top producer Cory Enemy. He has worked with artists such as rising stars Destiny Rogers and Tyla Yaweh for the global collaboration single "Got It Like That" and bridged the gap between East and West with Bipolar Sunshine and Indonesian artist Afgan for the song "Lost at Sea." For his global album "Loved or Loved Part 1" he collaborated with Grammy winners such as the Stereotypes and Nic Lee and then released "BTBT" with support of Soulja Boy and Devita, which has over 100 million streams and reached top positions in the regional charts of Spotify. The song was declared of Times Magazine, NME and Teen Vogue one of the top K-pop songs of 2022.
B.I's second studio album "TO DIE FOR", released on June 1, shows the full range of emotions we feel in our youth towards our dreams, love and life. Some of these stories he tells alone, while others are shared together with artists from different genres such as Jessi, Crying Nut, BIG Naughty, Kid Milli and Lil Cherry.
The upcoming album will tell a story about youth and its most outstanding moments.