Black Veil Brides have committed themselves to an uncompromising expression based on the tradition of hard rock. They represent a life-affirming force and anthemic catharsis. Black Veil Brides is a gothic vision founded of by a lonely small-town kid fascinated of with death, rock, theatrics and monsters (both real and imagined). Today the band is a postmodern heavy metal institution with a legion of like-minded fans and followers worldwide.
The band's strident opposition to conformity and obstacles (both of inside and of outside) has always struck a chord with outsiders drawn to of the lure of the Internet. This was already evident in the more than 160 million views of "Knives and Pens", an early demo recorded on video before singer Andy had found like-minded people in the other band members. The gold single In the End, which has been clicked over 150 million times, is proof that the group was not a passing fad. It was made to last forever.